Falcon Computer Company Essay Example | Topics and Well Written Essays - 1250 words

Falcon Computer Company - Essay Example The higher management was great in formulating the values to be followed by the employees but only formulation was not the very success of it. The prime influencing factor is in appropriately propagating the values and the support of the management to exercise in practice. â€Å"Attention to detail is our trademark; our goal is to do it right the first time†. However it was observed that the design flaws caused the main hurdle and in the first place it needed to be corrected to prevent flaws in the forthcoming steps. Employees were pressurized to rush for getting the product out to the customers without putting a check on the quality. Employees were afraid of their immediate manager which would result in insult and embarrassment. The employees did not feel safe to stand up to the problems they were facing. The culture statement promising to encourage open, direct, person-to-person communication as part of the daily routine was not at all followed in practice. At Flacon it was more of secrecy than openness. Even after the value document was formulated and was expected to be followed, lack of management enforcement was greatly lacking to get the values embedded into the employees. If the formulators are themselves lack the will t support the values and make sure they create examples so that there is an evidence of its usage in the proper context, the employees cannot be expected to envelope anything from it. It will stay in the books only. Lack of interest from the employee side was a turnaround feature in exercising the values. They did not take it seriously and never bothered to come up with valuable suggestions so as to prove that there was an initiative from their side. They have never held the management accountable for the non-compliance of values. They instead have understood what was really emphasized in the organization namely hierarchy, secrecy and expediency. They never moved out of their comfort zone to take a stand. The lack of initiative also made the other employees to follow the similar notion to take a back seat.  Ã‚  

A Brief Introduction about the growth of the USA as a Superpower Essay Example for Free

A Brief Introduction about the growth of the USA as a Superpower Essay After the end of World War-II, two allies the USA and the erstwhile USSR fought bitterly for supremacy. The power struggle between these countries witnessed the involvement of more nations, which started a cold war. Ideologically, the USA and the USSR were completely different. While the USA was a capitalist country, the USSR was a communist nation. This ideological difference was one of the prime reasons for the conflict between these two major powers as the USA always fought against communism. Cold War, which started in 1945, ended with the disintegration of USSR. After the collapse of Soviet Union, there was no competitor left to challenge the USA. The power and influence of the USA grew further and it became the unchallenged superpower. There was no other country that could match the USA in terms of military, economic and political strength. As a major donor to the United Nations, it gained the authority in all-important matters. The first display of the power of the USA came in 1990-91 in the Gulf War. Protesting against the Iraqi invasion of Kuwait, the USA and its allies attacked Iraq. The attack got the approval of the United Nations. The US attack was spearheaded by then President George Bush Senior. Ultimately, the war ended with the complete withdrawal of Iraqi forces from Kuwait. The Gulf War demonstrated the power and influence of the USA in the global arena and it opened a new chapter in the world history. Bill Clinton succeeded George Bush Senior as the President of the USA. Under his rule, there were significant developments in the US policies and it played a major role in finding a solution to most of the conflicting issues like Palestine issue and Indo-Pak conflict. George W Bush as the President of the USA After Bill Clinton’s term expired, George W Bush, son of the former President George Bush Senior, became the President of the USA in 2001. Prior to his Presidency, he served as the Governor of the Texas. He was always known for his conservative and hard-core policies, which earned him a lot of reputation. His election to the highest office of the Unites States was certain to bring major changes in the US policy towards to rest of the world. After taking the reigns of a great nation, Bush concentrated on internal issues to build a new strong and prosperous nation, which can stand against the odds. See more: introduction paragraph example Nation building was his first priority and he took certain measures on Security, Education, Health and welfare schemes to provide equal opportunities to all Americans. As a Republican, it was expected that George Bush will follow different yardsticks and will reverse the policies implemented by his predecessor Bill Clinton, a Democrat. It was feared that foreign policy of the USA will be changed and some countries might face the wrath of the USA for not following the principles set by it. But it was never expected that Bush would influence the geo-political situation in the world to such a great extent. 9/11, Attack on WTC The fateful morning of September 11, 2001 brought a significant change in the world politics. Two US Airline Planes hijacked by the terrorists hit the WTC towers in New York City. The explosion rocked not only the USA, but also the whole world. Initially, nobody understood what happened. But within minutes it was clear that terrorists successfully attacked the most powerful nation in the world, making a dent in its strong security system. Thousands of people died as the twin towers were razed to the ground. Another plane hit the Pentagon, which is the defence headquarter of the USA. A fourth plane which was supposed to hit the White House was crashed near Shanksville. Planes hitting the WTC tower and flames coming out of the building were telecasted all over the world. This incident shook the basic foundation of the Unites States of which it always boasted. Surprisingly, there was no trace of President George Bush during such a crisis. The whole world was looking for him to know his reaction. But he was busy in a school in Florida in a photo-op. At a later stage, he was criticised heavily for his failure to react to the tragedy immediately. â€Å"The attack was the most lethal ever experienced by the USA. Official death toll was almost 3000, which was the highest casualty in the US history. September 11 attack was the most significant in the history of the world. It changed the world in terms of economic, social and military aspects and the one man who took the charge to declare a war against terrorism was President George W Bush. † Reeling under criticism for his delayed response to such a tragedy, President Bush addressed the nation exactly 12 hours after the attacks were carried out. He declared, â€Å"Terrorist attacks can shake the foundations of our biggest buildings, but they cannot touch the foundation of America. These acts shattered steel, but they cannot dent the steel of American resolve. † With this, he declared a war on terrorism and urged the world to join him. Al Qaeda hand in the WTC Attack The investigation made by the US Intelligence Bureau revealed that the terrorists who carried out the attacks were Arab nationals and the militant group ‘Al Qaeda’ which was headed by Osama Bin Laden trained them. Osama Bin Laden was exiled from Saudi Arabia and was living in Afghanistan, which was ruled by the Taliban Militia. He had developed a good rapport with the Taliban and Pakistan’s Secret Service, ISI. â€Å"Ironically, it was the same Laden who received full support from the USA to fight against the Soviet troops during the Cold War when Afghanistan was occupied by the USSR. The USA provided military and financial support to the groups headed by Bin Laden and Taliban, which indulged in guerrilla fighting. But within a decade, situation became completely different. Laden and the fundamentalists who supported him were angered by the US support to Israel over Palestine issue and economic sanctions imposed by the USA against Iraq and Afghanistan. US policies towards Iraq and other Islamic countries made them believe that the USA is the worst enemy of the Muslims. Such hatred feelings made them declare a ‘Jihad’ (Holy War) against the United States. † Analysis of the relationship between the Taliban and Al Qaeda â€Å"The USA warned the Taliban several times in the past against harbouring the terrorists on its soil. When the Taliban did not heed to its advice, the then Clinton administration imposed tough economic sanction against Afghanistan. After George Bush came to power, he extended the sanctions against Taliban for its continuing support to the terrorist Osama Bin Laden. This angered the Islamic militants further and they made strategies to cause more damage to the United States. † In the words of Robert Baer, Terrorist campaigns arent directed just against the enemy. They are campaigns of recruitment as well, and by demonizing bin Laden, by holding him up as the master-mind of the attacks and as the arch-enemy, we have assured that the disillusioned, the angry, the desperate young men of the Muslim world will flock to his cause, whether hes dead or alive to lead it. And yes, there are more men like that than we could ever count. After the September 11 attack, the USA realised that it has to take strong measures to tackle with terrorists who found a safe haven in Afghanistan. It is the USA, which is completely responsible for the growth of ‘Taliban’ and ‘Al Qaeda’ in Afghanistan. To weaken the Soviet Union, it always provided financial and military support to these groups. But at the later stage, they emerged as the dangerous enemies of the USA. The Taliban controlled 90 per cent of Afghanistan and was advancing to control the rest of the areas, which were controlled by its rival groups. The growing influence of the Taliban became a major concern for the US. War against Taliban and Osama Bin Laden The USA asked the Taliban to stop harbouring terrorists, destroy all the terrorist camps and hand over the dreaded militants including Osama Bin Laden to the US administration. As expected, Taliban refused to yield to the pressure of the United States and vowed to fight back if the USA attacks Afghanistan. On its war against the Taliban regime in Afghanistan, the USA made some surprise alliances. Russia, against whom the USA used the Taliban, joined the USA on its assault against the same forces. Two former Soviet countries, Tajikistan and Uzbekistan also joined the USA. India, which was bitten by the diplomacy of the Taliban in the Kandahar hijack issue, offered its unconditional support to the United States. It was decided that while the US and Russia will fight the Taliban from the front with the help of Tajikistan and Uzbekistan, India and Iran will play the role of â€Å"facilitator† by offering logistic support to the Northern Alliance of Afghanistan which always fought against the Taliban rule. The US held meetings and consultations with Russian and Indian delegations to make a clear-cut strategy on the war against the Taliban. The Northern Alliance led by Ahmed Shah Masood had a strong base in the Panjsher valley. India supplied high warfare equipments and provided tactical advice to Ahmed Shah Masood in the operation against the Taliban. Finally, the USA started bombarding the terrorist camps and key Taliban installations in Afghanistan. Russia, Uzbekistan and Tajikistan joined the USA in the operation. While the USA continued its assault in the Taliban controlled areas, the Northern Alliance made its advance from the frontier. The US attack on Afghanistan has created a new problem for the neighbouring countries Pakistan, Iran and Turkmenistan. Thousands of refugees from Afghanistan tried to cross the borders. When these countries closed their borders fearing a heavy refugee exodus, it led to a refugee crisis in South Asia. As the war gets thicker, the power and strength of the Taliban Militia waned. Either they surrendered, got killed or hide in the mountains. Taliban leader Mulla Mohammad Omar and Al Qaeda leader, Osama Bin Laden went into hiding. The Northern Alliance backed by the US reached Kabul and captured the city. Though the Taliban fighters made a retreat into the hills, they continued their guerrilla warfare. To counter their attack, the US troops engaged in the cleansing operation and searched though every village and corners to drag out the Taliban fighters. The battles of Tora Bora and Shah-I-Kot have seen the Taliban forces and Al Qaeda completely routed and running for safer places. Though the Taliban and Al Qaeda were routed, it did not show any seriousness to capture their leaders Mulla Mohammad Omar and Osama Bin Laden. As these leaders were not captured, it gave the USA enough reason to say that it had to stay in Afghanistan to stop the regrouping of Taliban and Al Qaeda forces. The Bush administration was always seen as a war-mongering one. It always tried to display its military and economic strength to the world in order to become a supreme power. It was believed that the 9/11 attacks were just used an excuse to implement its own political agenda and establish its control over all parts of the world. The USA had two rival powers, Russia and China. To resist these countries from advancing further and to keep a close watch on their movements, it needed a strong base in South Asia, from where it will be easy to monitor both the countries at the same time. Opportunity came in the form of 9/11 and Bush lost no time in seizing it. George Bush proved himself as a shrewd diplomat. By attacking the Taliban, he succeeded in curbing the dissent at home and at the same time he expanded the US military base abroad. By declaring a war on terrorism, he garnered support from the countries like Russia, India and others who were facing the menace of terrorism for a long time. He successfully exploited the public sentiments aftermath of 9/11 to fulfil global economic and military aims of American imperialism. The Bush Doctrine Under the leadership of George Bush, the USA changed its military doctrine from a policy of deterrence into a strategy of striking at the countries that threaten its interests. This doctrine, called as the ‘Bush Doctrine’ was formally adopted by the USA in September 2002. The US military and political community always considered adopting the idea of pre-emptive strikes. The Bush Doctrine has made it possible now. It was mentioned clearly that the USA would no longer allow any country to question the US military supremacy, as it happened during the Cold War era. The doctrine emphasised that the USA has the responsibility to maintain peace in the world by suppressing the rogue countries and terrorists. It also clearly stated that the US would never compromise on its national interests. It is believed beyond doubt that George Bush started implementing the new military doctrine even before it was officially adopted. It began before 9/11 and the terrorist attacks strengthened his hands to make it official. Bushs Iraq Policy The USA for decades intended to play an active role in the Gulf Region. It eyed the huge oil fields in the Iraq, which will boost its economy. Bush also felt it necessary to build up a permanent base in the Gulf region to tackle the Islamic countries like Iran and Syria and curb the Islamic fundamentalism against the USA. According to some startling revelations, George Bush planned to invade Iraq to ensure a regime change even before assuming power in January 2001. After being elected as the President of the USA, his first priority was to overthrow the Saddam Hussein regime in Iraq. As a continuation of American policy, George Bush enforced economic sanctions against Iraq and also forced the UN to do so. The United Nations imposed stringent economic sanction against Iraq to bring it to the negotiating table and to make the Saddam regime co-operate with the UN Inspectors as a process of disarmament. Gulf War-II â€Å"The first thing Bush did was to win the support of a major power, Britain. Britain’s Prime Minister, Tony Blair offered unconditional support to the USA in its plan for a regime change in Iraq. To settle the unresolved Iraq issue, Bush tried to influence the United Nations to muster full support of all the major countries in the world. To substantiate his claim for action against Iraq, he told the world that Iraq possesses weapons of mass destruction and they should be destroyed completely. † The USA tried to make the UN believe that Iraq had deadly chemical and biological weapons. The UN Security Council unanimously passed a resolution (1441) to disarm Iraq. Under pressure from the United Nations, Saddam Hussein agreed to allow UN observers to search for weapons of mass destruction and destroy them. With Iraq accepting the UN Security Council resolution, special UN observers arrived in Iraq in November 2002 and began their work. A fortnight later, Iraq provided a 12,000-page declaration of its WMD programme. â€Å"The declaration maintained that Iraq had no weapons of mass destruction. For four months, The International Atomic Energy Agency (IAEA) and U. N. Monitoring, Verification and Inspection Commission (UNMOVIC) searched extensively for the WMDs, but could not come up with any evidence to support the USA claim that Iraq possesses such deadly weapons. † But the Bush administration was not ready to believe this. It pointed towards some sources to suggest that Iraq was still continuing its weapons programme secretly. It cited several instances where Iraq had reportedly carried out tests on chemical and biological weapons. It is still unclear where the US got such reports. But these reports helped Bush to mislead the world on Iraq. The USA and the UK joined hands to use force against Iraq. To further strengthen their point, they declared that Iraq had links with the terrorist groups like Al Qaeda, which masterminded the 9/11 attack. It was not easy to get UN Security Council’s nod to attack a sovereign country arbitrarily. But Saddam’s stubbornness and unwillingness to agree to the demands of the UN made their job easier. Iraqi President Saddam Hussein had a tough attitude towards the west. He suppressed his rivals ruthlessly. Thousands of people were killed during Saddam’s rule. Mass graves discovered after the war revealed about the atrocities carried out by him and his troops. On 17 March 2003, George Bush demanded that Iraqi President Saddam Hussein and his two sons Uday and Qusay leave Iraq within the 48-hour deadline. Saddam Hussein was quick to denounce the US deadline. The next day US office spokesperson announced that the US would invade Iraq whether Saddam Hussein leaves or not. After the expiry of 48-hour deadline, Bush ordered to launch the attack on the key targets of Iraq. The coalition forces comprising of the USA and the UK invaded Iraq with ground and air strikes. Iraq fought back bravely with Saddam addressing the Iraqi people, Those who are believers will be victorious. In these decisive days, the enemy tried not using missiles and fighter jets as they did before. This time they sent their infantry troops. This time they have come to invade and occupy your land. After three weeks of intense fight, the Saddam regime in Baghdad collapsed and Saddam and his key aides disappeared from the city. The coalition forces led by the USA captured Baghdad and Bush announced the ‘freedom’ for the Iraqi people. After the collapse of Saddam regime, there was anarchy all over Iraq. Looting and theft took place in large numbers. It was a tough task for the Bush administration to bring the situation under control. It had to restore peace and normalcy and rebuild the war-ravaged nation which was its own doing. Later Saddam’s sons Uday and Qusay were killed and Saddam was captured. A democratically elected government was formed in Iraq. But the war against the US forces continued by the fundamentalist groups. After the defeat of Saddam Hussein, the USA and other UN agencies searched every part of Iraq to locate the so-called â€Å"weapons of mass destructions†. But they could not find a single piece of such weapons. It became clear to the world that the WMDs never existed. When asked why the US went into war in Iraq, Bush said, He retained the knowledge, the materials, the means and the intent to produce weapons of mass destruction and could have passed this knowledge to our terrorist enemies. Most of the members of the Security Council and the UN Secretary General himself, strongly opposed the US attack on Iraq. For instance, French President Jacques Chirac said that an attack could only be justified if it were decided on by the Security Council, and German Chancellor Gerhard Schroder said there would be no support in Germany for a strike without approval of the United Nations. It was believed that the USA violated the International law by attacking Iraq without the approval of UN Security Council. But defying the international mood, George Bush attacked Iraq causing chaos and devastation. He forced the country into a civil war, which is still going on. Surprisingly, neither the UN nor the anti-war groups in the world could take any action against the global hegemony of the USA. George Bush successfully manoeuvred the situation and was sworn in for a second term in 2005, proving all his critics wrong. Michael Byers, Associate Professor at Duke University of Law commented on the Bush Doctrine, â€Å"The policy was aimed at ‘effectively closing down dangerous regimes before they become imminent threats’ and thus represented a usurpation of the Security Council’s role in global affairs. † US Mediation in the Middle East Peace Process â€Å"Middle East was a part of Bush’s foreign policy. The conflict between Israel and Palestine was a stumbling block for the peace and prosperity in the Middle East region. For years, the USA supported Israel in its crusade against the Palestinians. Initially, Bush showed no interest to facilitate the peace process to find a peaceful settlement to the Israel-Palestine conflict. However, later he realised that the USA had to play a bigger role to stay active in the region. † Palestine leader, Yasser Arafat was a stubborn man and he did not intend to make any concession to Israel. As a result, all the dialogues between the two parties failed without any conclusion. However, the situation took an interesting turn with the death of Yasser Arafat. A new moderate government under the leadership of Mahmoud Abbas assumed power in Palestine. Bush found it easy to deal with the new incumbent and he prevailed on Israeli Prime Minister, Ariel Sharon to withdraw troops from the controversial Gaza Strip, which was seen as a revolutionary step for the peace in the region. Economic Policy of George Bush Economy was always in Bush’s mind to make America stronger and more powerful on the world forum. Two goals have guided Bush administration’s economic policy, i. e. , increasing economic growth and improving economic stability. The economic impact of 9/11 attacks has made the goals more challenging for George Bush. President Bush emphasised on three factors, i. e. , military, political and economic progress. The US economy was the largest in the world and it always influenced the decisions at the UN and IMF by providing the maximum financial support to these bodies. â€Å"The importance of international economic policy increased under Bush Doctrine. It was visible when Bush ordered to block all the financial accounts of the terrorist groups in the United States to cut off their main supply line. † Impact of the Bush Doctrine on the geo-political scenario of the world â€Å"Bush Doctrine changed the geo-political situation of the world to a great extent. Bush was always condemned as shrewd, warmonger and an oppressor by the world community. He displayed the might of the USA to the world at the cost of agony and suffering of the innocent people. People of America may have forgiven him by electing him for a second term, but history will never forgive him for his high-handedness and stubbornness, which devastated Afghanistan and Iraq beyond repair. † Bush’s arrogant and egoistic approach was seen in his statement after 9/11, Every nation, in every region, now has a decision to make. Either you are with us, or you are with the terrorists. If we analyse the chronologies starting from Afghanistan to Iraq, it can be easily concluded that Bush played with the lives of innocent people for his personal gains and to settle the scores with his rivals. He always tried to show the world that nobody could ignore the United States even if the issue was related to the internal affairs of any country. He shattered the UN policy of non-interference in the internal matter of any sovereign nation. In the whole process, his action has raised serious questions on the necessity and validity of the United Nations, which became a mere puppet in the hands of the Unites States. His policies towards Afghanistan, Taliban, Iraq and Palestine clearly proved that he had a single point agenda, i. e. , to fulfil his personal ambitions by playing the role of Global Police. The consequences of the attack on Afghanistan and Iraq are visible from the causalities reported from those countries every alternate day. The destruction and chaos in these countries are far from over. One man who is responsible for this human tragedy is George W Bush. History will always remember George Bush for his destructive doctrine, which was written on the bloods of the innocent people. Bibliography BOOKS Ali, Tariq. Bush In Babylon: The Recolonisation of Iraq. New York: Verso, 2003. Aronowitz, Stanley; and Heather Gautney, Ed. Implicating Empire: Globalization Resistance in the 21st Century World Order. New York: Basic Books/Perseus Books, 2003. Carroll, James. Crusade: Chronicles of an Unjust War. New York: Henry Holt Company, 2004. Chomsky, Noam. Hegemony or Survival: Americas Quest for Global Dominance. New York: Henry Holt Company, 2003. Clarke, Richard. Against All Enemies: Inside Americas War on Terror. New York: Free Press, 2004. Coll, Steve. Ghost Wars: The Secret History of the CIA, Afghanistan, and Bin Laden, From the Soviet Invasion to September 10, 2001. New York: Penguin Press, 2004. Everest, Larry. Oil, Power Empire: Iraq and the U. S. Global Agenda. ME: Common Courage Press, 2004. Khalidi, Rashid. Resurrecting Empire: Western Footprints and Americas Perilous Path in the Middle East. Beacon, 2004. Nojumi, Neamatollah. The Rise of the Taliban in Afghanistan: Mass Mobilization, Civil War, and the Future of the Region. New York: Palgrave/St. Martins Press, 2001. INTERNET SOURCES Keen, Judy. â€Å"Strain of Iraq war showing on Bush, those who know him say. † USA TODAY. 02 April 2003. 01 June 2005 http://www. usatoday. com/news/washington/2003-04-01-bush-cover_x. htm. Shah, Anup. â€Å"The Bush Doctrine of Pre-emptive Strikes; A Global Pax Americana†. Global Issues. 24 April 2004. 01 June 2005 http://www. globalissues. org/Geopolitics/Empire/Bush. asp.

How Our Universe Was Created :: essays papers

How Our Universe Was Created Creation Stories, myths that explain the origin of the universe, or cosmos. The origin of the cosmos forms one of the principal themes of mythology throughout the world. (Rev. Bruce Vawter). Cosmogony has attempted to explain everything from the Greek deities Uranus (sky god) and Gaea (earth goddess), to say the creation of humankind, after which the mythic cosmos comes to resemble the world of human experience. In mythic history, the earliest era of the world is usually the closest to perfection-a Golden Age or Garden of Eden. There are thirty-five religions that I have heard of and countless others that have not been documented. I have always wondered why we Latinos, African, Asians, Italians, Indians, and the rest of the cultures on this earth practice different religions and ideas. The answer is billions of years ago, in a galaxy far away, an intergalactic council was formed. The council members consisted of dozens of what we call Gods. Each was a ruler of a planet. And on each of these planets there were people who worshiped their Creator (God). The climate of each world was different from the other. Each planet could only sustain life for its people. The inhabitant’s needed a particular climate so that they could survive. Even there agriculture was dependant on the climate as well. One day the supreme deity who created each of the Gods, decided to allow each of the member’s to unite it’s people with the other. They wondered how they would be this since all of the planets differed in climate and no one could survive on the others planet. So it was decided that they would all create what today is know as the Milky Way. With careful planning the RNA/DNA was joined to create a human that would be able to withstand various climates and be able to eventually procreate. Fifteen billion years ago, give or take five billion years, the entirety of our universe was compressed into the confines of an atomic nucleus. Known as a singularity, this is the moment before creation when space and time did not exist. According to the prevailing cosmological models that explain our universe, an ineffable explosion, trillions

Why Use a Smart Phone

Why use a smart phone? Why use a smart phone ? Everybody has a cell phone and the majority of us have a smart phone. Smart phone plays an important role in our daily life. You can see whenever in the street or metro, millions of people use smart phone. Why smart phones so popular around the world? I will start my topic now, why use a smart phone? It is universally acknowledged that we can use a smart phone not only chat or text with others but also play games, read books, listen to the music, surf on the internet. Sometimes we can even say that smart phone is a small computer.Obviously, we use smart phone as an entertainment tool. Firstly, smart phone can be used as an audio player. It can provide you the music whenever you want , like everyday in the metro, music is necessary for me. Secondly, a smart phone sometimes can be instead of e-book. Although I think that E-book is popular nowadays, you don’t need to buy it if you have a smart phone. In addition, downloading books in phones instead of buying books in stores also means that you are an environmentally friendly person. Simultaneously, many games are free to access if you are tired from work or study.Finally, smart phones can be used in different ways so in my opinion, using a smart phone as an entertainment tool can make our life becomes simple and colorful. Do smart phones have bad effects on our study? No way! I know that many people have an IPHONE as someone asked last week. For me as an example, I use IPHONE, I have many free apps which is benefit to my study. Cause English is my second language, I have Word a day this app to help me master more English vocabularies and SAT flashcards. I also have Google translate dictionary .Sometimes if you feel it is too complicated to look up the dictionary when you want to understand the word just check on your phone dictionary. In conclusion, smart phone to me is a good study tool. Overall, smart phone is a really great invention right? Sometimes even me think that using phones to surf the internet is incredible. Because I am not major in electronic stuffs and I am not interested in it. I don’t want to do some deeply research about it, but we all know that smart phone is useful and nowadays it becomes really easy to use. We must choose it for no hesitate.

Building Positive Relationships in Children Essay

To help your child understand feelings you could do a feeling chart or make a feeling tree in your home. To make a feelings chart just draw out faces with how there expression might be when they are feeling that way an do the expressions yourself when showing them. This will give your child a better understanding of their feelings and how they can express them through facial expressions. For a feeling tree its much the same idea as a feeling card but you just take in a branch from a tree and stick the faces with the expressions on it.this will help a child express themselves when they can’t do it through facial expressions. The Significance of friendship Buy them some books with plenty of colourful pictures with the theme of friendship and them to them.this will help show them how nice it is to have friends and how to make them and keep them. It is only after the age of three that children can incorperate other children into their playtime activities so at around this age ask other parents if they would like to make a playdate for their child and yours n a regular basis.this will get your child used to other childrens company.you can also talk about what they did together at dinner or quiet time alone and encourage them to do it again. Communication and Respect To help your child with communication you need to be a good example to them.talk to them as much as you can about your day and ask how theirs was.even talking about their favourite tv programme would be good as they will be more likely to talk about something that they’re interested in. To teach them about respect you need to set a good example for this as well. Giving them boundaries will also help and treating them with respect will encourage them to do the same to you. Factors that impact/Motivate children Tou tourself have a major impact on your child.they learn from how you react to situations and other peaople and will use this as a guide for themselves. Also the tv programmes that they watch will make an impact on them and can also motivate them to try new things that they wouldn’t of thought of themselves. .

True Love and Chaos essays

True Love and Chaos essays DIRECTED BY: Stavros Andonis Efthymiou Starring: Miranda Otto Ben Mendelsohn Naveen Andrews Kimberley Davies A GOOD old- fashioned road trip. Old being the word emphasised in this low budgeted movie. True love and Chaos is a long drawn out road trip movie on a very tight budget, leaving no room for any Hollywood special effects or quality scenery. The main problem with a film like this is, that it fails to keep the audience emotionally attached long enough to consider watching any longer. True love and Chaos is set across the lower half of Australia, from Melbourne to Perth. The scenery along this road was very arduous and the long expanse was extremely difficult to hold interest to the viewer. Three mates travel across in search to find Mimis (Miranda Otto) mother and find out who her father is. Mimi is a waitress and part time singer who is having Hanifs (Naveen Andrews) child. Hanif is along for the adventure because of the consequences of his involvement in a drug theft, masterminded by his friend Dean (Noah Taylor). Now of course the reason Dean is there for the ride, is to protect the drugs he has stolen from his brother Jerry (Ben Mendelsohn). Jerry is the psychotic brother to Dean who wants his drugs back and will stop at nothing to ensure their return. To put this bluntly, the movie leads to catastrophe! The only real saviour to this film is Morris (Hugo Weaving) a hard drinking hippy who sings Leonard Cohen songs. Morris joins the pathetic crew on their journey to Perth and with his vulgar drinking habits and his drunken ways, this man is the only reason the film would hold together and keep the viewers attention. True Love And Chaos is a movie you would not choose to view or you would change channels soon after commencement due to its lacklustre appeal. It is very hard to find any emotional attachment t ...

There are many elections that occur in the United States

There are many elections that occur in the United States. In most peoples opinions, the most important election is the presidential election. Although most ordinary people do not overanalyze how they get the information about the candidates during elections, in Thomas E. Pattersons book Out of Order he has proposed the thought that the media provides their election information to the people in an unfair and biased way. I will now explain to you the ways that I disagree and agree with him on different points. Patterson has gone into many different points, but I have chosen the ones that are most important to me, which are how the media directs voters towards one candidate, the amount candidates are quoted, if the media favors the Democrats over the Republicans, the amount the polls are covered, how the media manipulates articles with fighting words, the results of candidates not cooperating with the press, and the true importance of a third party. The de facto premise of todays system is that the media will direct the voters toward a clear understanding of choosing one candidate rather than another.1 There are two parts to this statement. I agree with the part stating that the media directs voters toward one candidate, however I do not agree that this is done to one candidate throughout the entire election. I collected articles between September sixth until September eleventh that clearly directed the positive information to the Democratic candidate, Al Gore. Before the day was over, it was Bush who was having to reinvent himself, after nearly four straight weeks of playing sloppy defense.2 As you can see, this article had completely negative information that was being directed towards the Republican candidate, George Bush. Democratic presidential nominee Al Gore demanded the entertainment industry agree to an immediate cease-fire in the marketing of adult materi...

Denmark, Incest, and Uncertainty in Hamlet

Denmark, Incest, and Uncertainty in Hamlet Shakespeares tragedy  Hamlet has a number of  major themes, such as  death  and  revenge, but the play also includes sub-themes, such as the state of Denmark, incest, and uncertainty. With this review, you can better understand the dramas wide range of issues and what they reveal about the characters. The State of Denmark The political and social condition of Denmark is referred to throughout the play, and the ghost is an embodiment of Denmark’s growing social unrest. This is because the bloodline of the monarchy has been unnaturally disrupted by Claudius, an immoral and power-hungry king. When the play was written, Queen Elizabeth was 60, and there was concern about who would inherit the throne. Mary Queen of Scots’ son was an heir but would potentially ignite political tensions between Britain and Scotland. Therefore, the state of Denmark in Hamlet could be a reflection of Britain’s own unrest and political problems. Sexuality and Incest in Hamlet Gertrude’s incestuous relationship with her brother-in-law plagues Hamlet more than  his father’s death. In Act 3, Scene 4, he accuses his mother of living â€Å"In the rank sweat of an enseamed bed, / Stewed in corruption, honeying and making love / Over the nasty sty.† Gertrudes actions  destroy Hamlet’s faith in women, which is perhaps why his feelings toward Ophelia become ambivalent. Yet, Hamlet is not so angered by his uncle’s incestuous behavior. To be clear, incest typically refers to sexual relations between close blood relatives, so while Gertrude and Claudius are related, their romantic relationship does not actually constitute incest. That said, Hamlet disproportionately blames Gertrude for her sexual relationship with Claudius, while overlooking his uncles role in the relationship. Perhaps the reason for this is a combination of women’s passive role in society and Hamlet’s overpowering (maybe even borderline incestuous) passion for his mother. Ophelia’s sexuality is also controlled by the men in her life. Laertes and Polonius are overbearing guardians and insist that she rejects Hamlet’s advances, despite her love for him. Clearly, theres a double standard for women where sexuality is concerned. Uncertainty In Hamlet, Shakespeare uses uncertainty more like a dramatic device than a theme. The uncertainties of the unfolding plot are what drive the actions of each character and keep the audience engaged. From the very beginning of the play, the ghost poses a great deal of uncertainty for Hamlet. He (and the audience) are uncertain about the ghost’s purpose. For instance, is it a sign of Denmark’s socio-political instability, a manifestation of Hamlet’s own conscience, an evil spirit provoking him to murder or his father’s spirit unable to rest? Hamlet’s uncertainty delays him from taking action, which  ultimately leads to the unnecessary deaths of Polonius, Laertes, Ophelia, Gertrude, Rosencrantz, and Guildenstern. Even at the end of the play, the audience is  left with a feeling of uncertainty when Hamlet bequeaths the throne to the rash and violent Fortinbras. In the closing moments of the drama, Denmark’s future looks less certain than it did at the beginning. In this way, the play echoes life.

Consequences of Partisan Polarization Research Paper

Consequences of Partisan Polarization - Research Paper Example From this study it is clear that partisan polarization inhibits the building of legislative coalitions, resulting to legislative gridlock. Partisan polarization is ideologically biased, and this negatively affects social and economic policies. Partisan polarization negatively affects the efficient operations of government offices making the government incur many costs. Partisan polarization has changed the equilibrium of powers among national institutions at the expense of the Congress. Judges and executives are now acting unilaterally without the consent from the legislatures. Partisan polarization has led to an increasing conflict between the Red states and the Blues states. Hence, partisan polarization has almost paralyzed every aspect of the country including political and social aspects, which are the core of government operations and functioning.This report highlights that  polarization may bring about greater variation in policy. Sometimes, it can produce new policy initiati ves, and then roll these new policies back. However, there exists a dispersion in the policy-making system in America, which makes it theoretically reasonable to believe that the central effect of polarization result in less public policy.  Systems of bicameralism and power separation need an extraordinary level of consensus to vote for a new legislation. Therefore, the systems quite often require that the enacting coalitions be bipartisan. Experts have used two theories to explain patterns in significant legislation in the post-war period.  

The Technology of Netflix Research Paper Example | Topics and Well Written Essays - 750 words

The Technology of Netflix - Research Paper Example There are not many companies properly involved in the online renting of movies. Moreover, Netflix plays by keeping its cost low as it tries to attract customers to frequently use its services instead of getting movies from stores or going to cinemas. Analysts believe that Netflix is now facing a tough competition in the face of other companies such as Amazon and Apple, which have also started to provide online movie services at an affordable rate. Furthermore, the cost differentiation strategy used by Netflix has been pretty successful is retaining â€Å"frequent watchers† who use the service frequently. Alongside, the company’s differentiation strategy has allowed it to get accessed by customers who avoid going to stores and want to watch movies from the comfort of their homes. Porter’s Five Forces model was discovered in 1979 by Mr. Michael E. Porter of Harvard Business School. This model is used to give five factors that can be used to determine the stage of rivalry within a business. This would subsequently be used to determine the attractiveness of a market. Market attractiveness can be understood in terms of the overall profit levels achieved by an industry. To start off, Porter’s Five Forces model consists of the following five forces, namely threat of new entrants, bargaining power of suppliers, bargaining power of customers, the threat of substitutes and competitive rivalry in an industry. The application of each of these factors to Netflix will now be done to show how this business model works. The easier it is for new corporations to come into in the same business line as Netflix, the tougher would the competitive environment be. For any competitor to start up an online movie rental company, it would require enormous sums of money. Considering the amount of investments that would need to be made in setting contracts

2004 Starbucks Comprehensive Valuation Essay Example | Topics and Well Written Essays - 750 words

2004 Starbucks Comprehensive Valuation - Essay Example A strategic analysis will review how Starbucks is moving towards achieving the company's mission and vision.The company's objective in the 2004 report of making Starbucks "the most recognized and respected brand in the world, to continue rapid expansion of retail operations and selectively pursue opportunities to leverage the brand through new products andnew channels of distribution" (SCC 13) is almost the same as the 1997 vision and mission, and show that Starbucks remains strategically focused and have clear, measurable targets.One target Starbucks finds achievable (SCC 17) is "to operate 15,000 retail locations in the United States and at least 15,000 stores in International markets." The company had 8,569 stores by October 3, 2004, up by 18.6% from 7,225 in 2003 (SCC 12-13). This is 25.8% of the target and if they continue growing 18.6% a year, they will reach 30,000 by 2012.In 2004, Starbucks tapped high traffic areas by opening drive-thru stores and specialty coffee shops (SCC 13), increased store licensing activities (SCC 14) in the U.S. and abroad, and ventured with Kraft, Jim Beam, Visa, and XM Satellite Radio to leverage brand strength, invent new products, tap new distribution channels, and sell other products like music CDs and specialty teas (SCC 15). Strategically, Starbucks is on the right path as it makes the right moves on the way to achieving its mission and vision. Financial analysis will focus on sales and profit growth and managing financial risks to see if its strategy of increasing stores leads to higher sales and profits. After all, part of their strategy is to leverage their competitive advantage: the unique Starbucks brand of coffee experience that can be enjoyed only in their stores (Schultz 249-254). Financial data (SCC 19-23) showed that as the number of stores grew 18.9%, so did Starbucks's sales (up 29.9%), operating income (up 43.8%), earnings before income tax (up 43.1%), and net earnings after tax (up 46.2%), which proves that increasing the number of stores increased Starbucks's sales and profits. The first part of our financial analysis proves that Starbucks's strategy is sound and consistent: sales and profit growth will generate the capital needed to put up new stores and create the momentum for ever higher sales and profits. There are two reasons for analyzing how Starbucks manages financial risks. Starbucks is a global corporation, doing business outside the U.S. (buying raw materials from and having stores in other countries), so it has to manage risks that can affect sales and profits. Second, its vision is to have the same number of stores in and outside the U.S. Although U.S. stores currently outnumber international stores by 2.5 to 1 (SCC 16) and U.S. revenues account for 85% of net revenues (SCC 20), as the company grows to 30,000 stores, their revenues outside the U.S. will grow and make risk management important. The report (SCC 24-25 and 34-35) shows that Starbucks is managing its foreign currency (exchange rate fluctuations), equity security price (investments in mutual funds, though minimal), and interest rate (investment-grade fixed income instruments, also minimal) risks with the right financial instruments. It also manages other risks like cost of raw materials, product warranties (espresso machines), and off-balance sheet transactions (SCC 24).

Hamlet (Shakespeare Essay Example | Topics and Well Written Essays - 750 words

Hamlet (Shakespeare - Essay Example To begin with, the private life of King Claudius is revealed through his relationship with his brother, the former king. The ghost of King Hamlet informs to Prince Hamlet that Claudius had killed the former king by pouring poison into his ears. From the ghost’s visit to prince Hamlet we get to know that Claudius, the king of Kingdom of Denmark, has a dark private life that very few people if any, knows about. Killing his own brother and taking both his (the brother’s) wife and kingdom is a dark part of his life that he would not want to expose to the public whatsoever. This may explain why when he realizes that Prince Hamlet knows about it, he strives to have him killed by all means. Though he is the king, Claudius’ relationship with his nephew, Prince Hamlet, brings him out as being fearful. When he realizes the bitterness Prince Hamlet holds against him for killing King Hamlet, he fears for his life and skims to have the prince assassinated. Claudius sends the prince to England on a faked diplomatic mission but in the real sense, he is sending Hamlet to his death as he reveals, when left alone. This brings out the personal fears that the public figures have, especially emanating from their previous dubious acts. Another prominent public figure in the play is Prince Hamlet. The way the prince relate to Laertes, his potential brother in law, brings him out as a gullible character. As much as he knows that Laertes perceives him as the cause of the death of both his father and sister, he still proceeds to fence with him. Horatios warnings against tacking part in the match hit a bricked wall since he could not think of the plot that Laertes could have to kill him. As a result, he is stubbed and killed by a poisoned spear. Similarly, the prince is quit unstable in his decisions and perceptions. When his father’s ghost first appeared to him, he believed that the ghost was honest and reliable. However, he later doubts the ghost and takes

Family psychology and structure Essay Example | Topics and Well Written Essays - 1000 words

Family psychology and structure - Essay Example According to me a family comprises of the people who are close to someone by blood, marriage or friendship. I come from a nuclear family of nine members: four brothers, two sisters, my mother and my father. On top of that I have so many friends whom I consider as my family because they offer a lot of support to me just likes how family members do .In support to this the oxford dictionary explains that a family can be a group of people related by blood or marriage.It further explains that people related by blood are those that can be termed biologically as having the same genetic makeup while those related by marriage are those who come together due to a mutual agreement and whose relationships are guided by vows taken at the time of marriage and social way of life.It goes further to explain that a family comprise of people who share a great sense of loyalty and intimacy. This includes people related by blood, marriage, adoption and friends. Friends who give one a sense of belonging, care, love and protection can be termed as family. On religious values, a family is supposed to have a common believe that is, if it’s Christianity, Muslim or Hinduism .My family members are Christians, we conduct religious activities together and this has strengthened our bond. A family without similar religious values is said not to be in full unity. The same political values should be obtained after several consultation and discussions and a conclusion reached as to what is best for the family.... e the best code of conduct is togetherness; families should maintain good ties, communication and recognizing your role in the family .In my family everyone understands his/her role for example supporting each other in times of need. Understanding one’s role in the family reduces conflict s and hence promotes togetherness. Also a family can be viewed as a group of people with common ancestry. This shows that people of the same origin can be termed as family. Members of the same family share so many things in common. This is so because every family is guided by rules, regulations and behavioral traits that are instilled to children by the parents. It follows then that people of the same family have the same view on religious, political and social way of life. Structure of family Family fall into two types which are nuclear or extended family(Paul Cheney, 2009). A nuclear family consists of father, mother and children. This is the simplest form of family. Father and mother are r elated by marriage while they are related to their children by blood. Parents can also be related to their children through adoption whereby they parent a child who is not biologically theirs. An extended family is a family that includes people who share the same lineage and have common ancestors. Extended family gives moral and financial support to each other. It is the responsibility of every member in the extended family to uphold the name of the family in terms of moral traits and financial status. In the nuclear family, it is the role of the parents to nurture the children. This means that parents should educate their children on important life skills in their preparation to adult life. Children are expected to heed to their parents’ advice and are expected to pass on whatever they are

Topic on Discrimination - 'Critically analyse pay related gender Essay

Topic on Discrimination - 'Critically analyse pay related gender inequalities between men and women in the workplace under the E - Essay Example Management of gender diversity has a great importance in modern workplaces. Since the Industrial Revolution, women have suffered a lot due to gender bias and have not been able to receive their rightful share. Their suffering has come both in terms of discriminatory behaviour and through unjust pay scales. It was only a matter of time for this issue of inequality to be given attention at higher levels i.e. the Government.1 Forces were set in motion in the early 2000s when pay audits were rendered obligatory for the public sector employers while they remained voluntary for the private sector employers.2 The involvement of public sector has been somewhat fortuitous as there have been many developments in equal pay litigations. The UK Parliament passed a law called Equal Pay Act 1970 according to which men and women were not to be treated in a less favourable manner in terms of pay and work conditions. This Act was merged in the Equality Act 2010. Despite the enactment of a law and othe r obligations, there continue to be some significant gender pay gaps. In 2010, the Office for National Statistics recorded that the difference between the median hourly pay of full-time males and females was 10.2 percent while the gap for all employees was 19.8 per cent. An even wider gap was observed in the private sector where it was 19.8 percent for the median hourly pay of full-time males and females and 27.5 percent for all employees3. It is unfair to hold the employers responsible for this gap entirely. There are also certain other factors that contribute to the generation of this gap. There are particular social structures in which there is an automatic occupational segregation, the work of women is undervalued and the family responsibilities are divided unequally. Yet, these factors are only a partial explanation of this gap. There continues to be a significant amount of discriminatory behaviour by the employers which is why the law is continuing to evolve through case law. While focussing on equal pay, it is to be kept in mind that ‘equal pay’ does not address any grievances that arise among the members of similar sex. It addresses all the terms and conditions of the contract of employment. It is not just that men and women, who hold similar positions in a workplace, must be paid equally; it further delves deeper to ensure that men and women are paid equally for the similar amount of work. Equality Act 2010 was brought in force in 2010 and it replaced Sex Discrimination Act 1975, Race Relations Act 1976, Disability Discrimination Act 1995, Employment Equality (Religion or Belief) Regulations 2003, Employment Equality (Sexual Orientation) Regulations 2003 and the Employment Equality (Age) Regulations 20064. This law has been achieved by following a series of steps. There have been a number of cases of direct discrimination that lead to the formulation of principles regarding discrimination. In order to determine whether a woman’s te rms of employment are not less favourable than a man’s, the courts consider three requirements: i. Like Work This concept has a very wide view. It is defined as ‘work of the same or a broadly similar nature’. This concept is there so that the courts and Employment Tribunals take good care to determine that the work done by men and women has an overall similarity for which they are being paid equally.

Family psychology and structure Essay Example | Topics and Well Written Essays - 1000 words

Family psychology and structure - Essay Example According to me a family comprises of the people who are close to someone by blood, marriage or friendship. I come from a nuclear family of nine members: four brothers, two sisters, my mother and my father. On top of that I have so many friends whom I consider as my family because they offer a lot of support to me just likes how family members do .In support to this the oxford dictionary explains that a family can be a group of people related by blood or marriage.It further explains that people related by blood are those that can be termed biologically as having the same genetic makeup while those related by marriage are those who come together due to a mutual agreement and whose relationships are guided by vows taken at the time of marriage and social way of life.It goes further to explain that a family comprise of people who share a great sense of loyalty and intimacy. This includes people related by blood, marriage, adoption and friends. Friends who give one a sense of belonging, care, love and protection can be termed as family. On religious values, a family is supposed to have a common believe that is, if it’s Christianity, Muslim or Hinduism .My family members are Christians, we conduct religious activities together and this has strengthened our bond. A family without similar religious values is said not to be in full unity. The same political values should be obtained after several consultation and discussions and a conclusion reached as to what is best for the family.... e the best code of conduct is togetherness; families should maintain good ties, communication and recognizing your role in the family .In my family everyone understands his/her role for example supporting each other in times of need. Understanding one’s role in the family reduces conflict s and hence promotes togetherness. Also a family can be viewed as a group of people with common ancestry. This shows that people of the same origin can be termed as family. Members of the same family share so many things in common. This is so because every family is guided by rules, regulations and behavioral traits that are instilled to children by the parents. It follows then that people of the same family have the same view on religious, political and social way of life. Structure of family Family fall into two types which are nuclear or extended family(Paul Cheney, 2009). A nuclear family consists of father, mother and children. This is the simplest form of family. Father and mother are r elated by marriage while they are related to their children by blood. Parents can also be related to their children through adoption whereby they parent a child who is not biologically theirs. An extended family is a family that includes people who share the same lineage and have common ancestors. Extended family gives moral and financial support to each other. It is the responsibility of every member in the extended family to uphold the name of the family in terms of moral traits and financial status. In the nuclear family, it is the role of the parents to nurture the children. This means that parents should educate their children on important life skills in their preparation to adult life. Children are expected to heed to their parents’ advice and are expected to pass on whatever they are

The Rampart Scandal Essay Example | Topics and Well Written Essays - 1750 words

The Rampart Scandal - Essay Example The LAPD's motto is 'To protect and serve' (Los Angeles Police Department, 2008). However, through numerous occasions involving corruption, obstructions of justice, racially motivated beatings and officers drug dealing, the city's police force's image has been tarnished and re-tarnished again and again as being recognized as an law enforcement agency unlike any other the country or the world has ever seen. Lawlessness as it would seem, has always been one of the key ingredients that keeps this law-enforcing agency a household name in the city of Los Angeles. The concept of a police department came after the city's second City Marshal Jack Whaling was murdered in 1853 (Los Angeles Police Department, 2008). His killer met his death at the hands of a bounty hunter, thus prompting the city's first chief, Dr. A.W. Hope to organize the Los Angeles Rangers. The Los Angeles Rangers volunteered to help the County Sheriff and Marshal. A white ribbon identified these new rangers, which had the words imprinted, "City Police - Authorized by the Council of Los Angeles (Los Angeles Police Department, 2008). The city's police department has always had a sen... Foster was mayor. The mayor saw it fit to lead a mob of people, which removed a criminal suspect from jail and hang him (Los Angeles Police Department, 2008). Mayor Foster was promptly reelected. Such actions were looked upon as normal, even praised at the times. However, an event such as this was just the fist step on a journey through the LAPD's history of its brand of no holds bar, Wild West type of judgment, when policing the community. Racial tensions between the LAPD and its constituents have seemed to be the social norm for the city Los Angeles. A look at a law in 1850 revealed that racial tension was protected under the state's statutes and was upheld by California's Supreme Court. According to Los Angeles Police Department, (2008), No black or mulatto person, or Indian, shall be permitted to give evidence in favor of, or against, any white person. Every person who shall have one-eighth part or more of Negro blood shall be deemed a mulatto and every person who shall have one-half of Indian blood shall be deemed Indian (p.1). Asian Americans suffered the same fate of persecution under the law, as this law extended to them as well. The racially motivated violence perpetuated in the city did nothing to reform the laws that governed the community. As more and more Chinese settled in the city looking for work on the railroads and in the mines, tension between White and Asian began to escalate at an alarming rate. The Los Angeles Massacre, which occurred on October 24, 1871, was believed to have been a dispute between two Chinese named Yo Hing and Sam Yuen (Los Angeles Massacre Site, 2004). The two men arguing led to Yo Hing being shot. The dispute continued in to the next day, as Officer Bilderrain

Fast Food Essay Example for Free

Fast Food Essay Market and environmental analysis of McDonalds Corp – 2003. Market and environmental analysis is an essential part of an organization’s External Analysis. The main objectives of a market analysis are; a)To determine how attractive a market is. b)To understand the dynamics of the market and amend strategies accordingly. Here we apply the dimensions of a Market Analysis to McDonalds corp. 1)Emerging submarkets; McDonalds failed to recognize the changing trend in customer’s preferences to better tasting, fresher food. This trend led to new sub markets emerging for tastier, fresher and fast food perceived as healthier. A few of the smaller/privately owned competitors (Cosi and Quizno’s) were able to operate in niche markets selling gourmet sandwiches and salads. The emergence of smaller restaurants offering easy access to exotic foods such as sushi and burritos created a more specialized niche market. 2)Size and Growth; With the emergence of these sub-markets and niche markets, McDonalds started losing market share. It now had to share its fast-food mass market with these newly created markets. Even though these restaurant chains were small in size, their growth opportunities presented a potential threat to McDonalds. They operated on service that was better than McDonalds at the same time providing better tasting food, which led to an increase in its sales. This sector was in the early stages of growth where as McDonalds was past the maturity stage. 3)Profitability; McDonalds profitability can be gauged by using Porters 5 factor model. a)Intensity of competition among existing customers was relatively high. Direct competitors like Wendy’s and Chik-Fil-A were able to out perform. McDonalds based on service quality by providing quicker service. In comparison McDonalds had a large number of franchises, but will falling service time. b)Threat of new entrants: Other market niches like quizo’s, cosi and small restaurants offering exotic foods also provided a high degree of competition to McDonalds by offering food that appealed to changing customer preferences. The only barrier to entry that McDonalds used was to open a large number of franchises and offer an inexpensive menu; this is however changing as franchisees are leaving McDonalds, lowering the barriers to entry. c)Substitute products would include fast food options available in leading supermarkets, and cafe’s offering exotic foods like sushi. d)Bargaining power of customers. Customers are the main source of income for McDonalds. Customers were not happy with the menu offered at McDonalds and hence took their custom to other restaurants, leading to a drop in sales. e)Bargaining power of suppliers: McDonalds aimed to keep their menu prices low (source more details about suppliers) 4)Cost structure McDonalds strategic focus was on cost and service. In order to raise service quality new kitchens were installed. However, this installation was done for some franchises that did not need it and where the new additions did not help improve business. In order to keep the price of its burgers low, it asked the franchises to sell at a loss. Example: Promoting a $1 burger when the cost to make it was $1. 07. This lack in foresight resulted in rising costs to franchise owners who responded by leaving McDonalds and going over to competitors. This snowballed into falling investor confidence resulting in falling equity. Another cost issue was investing in too many takeovers which it couldn’t handle at the same time as improving service quality and revamping the menu. 5)Distribution Systems McDonalds distribution system was the large and growing number of franchises. However not many of the franchises were posting profits and as per Exhibit 1, more than 500 would have to be closed. One of McDonalds strengths is its distribution system, where in customers come in and have the same experience that they have at any other store. However, this can also be a weakness as providing a consistent experience soon becomes ordinary. 6)Market Trends. The fast food casual market was quickly breaking up into fragments. With the rising immigrant population customers now had a choice of items. McDonalds realize this too late and try to counter this effect by introducing new burgers. However, the testing of the new menu does not gauge strongly enough the changing customer preferences and this poor planning led to its failure. Internally changing trends were also blindsided. Franchisees who were the closest to customers were not included in decision making and were thus disgruntled. Here was the need to change the management style from top-down to bottom-up. This would have solved some of the issues plaguing McDonalds, by providing data on what customers want and what products would have a greater chance of success. 7)Key success Factors McDonalds did have some strengths or key success factors; a)Large number of franchises that led to economies of scale. This however contrasted to the ‘small is beautiful’ concept of the niche markets. b)Complete training for franchisees to begin and run their own McDonalds proved to be a good team building exercise. c)Cost of food was low due to economies of scale and economies of size. Moreover, McDonalds was able to negotiate a reasonable price for high quality food products. McDonalds failed to realize the changing trends in the casual fast food markets, as a result of which, a large part of the market share was taken over by existing brands like Wendy’s and new players like Panera bread co. The company also failed to acknowledge competition from the niche markets serving gourmet and exotic foods. This lack in analysis led to lowering of entry barriers for new entrants, loss of market share to competitors (Wendy’s, Chick-Fil-A. ), disgruntled franchisees, and a drop in sales leading to a fall in equity value. Environmental Analysis 1)Political: 2)Economic: 3)Socio-Cultural: There are three cultural forces that influence marketers: a) persistence of cultural values, b) subcultures and c) shifts in secondary cultural values. Of the three, secondary cultural values carry the largest influence on the fast-food market. When the market is interested in convenience, they are more likely to buy fast food; if the markets secondary values shift and become interested in fitness and health, they will be less likely to buy fast food. (Monash university, 2006) The case shows this shift to gourmet and healthier foods. 4)Technological: McDonalds had begun to notice the importance of technology. The organization was looking at new technological solutions like ERP to improve their supply chain (Newman, 2002) 5)Environmental: 6)Legal: References: Monash university, 2006, Briohny’s Report, Language and Learning Online, Retrieved on 06 May 2008. http://www. monash. edu. au/lls/llonline/writing/business-economics/marketing/3. 3. 2. xml Newman, K, 2002. McDonalds seeks closer electronic relations, iStart. com:Technology in business, www. istart. co. nz, retrieved on 06 May 2008. http://www. istart. co. nz/index/HM20/PC0/PVC197/EX245/AR22537.

Death Penalty Essay -- essays research papers fc

I.  Ã‚  Ã‚  Ã‚  Ã‚  After spending ten long years on death row, he is escorted today by the warden down the dimly lit white hallway to the room in which judgement day will finally arrive. As he moves closer, he begins to regret having led a violent life of crime and murder that had caused him to be sentenced to death so long ago. The door finally opens, and there he stands face to face with â€Å"old sparky†, a.k.a. the electric chair. He is strapped in and a leather helmet containing a wet sponge is placed over his head along with a brass liner that functions as an entry electrode through which nearly 2500 volts of electricity will pass. The exit electrode- a band of brass also with a soaked sponge- is attached to the prisoner’s shaved calf. As a final preparation, a leather hood is placed over his face.   Ã‚  Ã‚  Ã‚  Ã‚  The switch is then pulled and 2,350 volts strike though the inmate’s body for eight seconds, followed by 22 seconds of one thousand volts. The cycle is repeated immediately. This high-voltage electrocution raises the temperature of his brain to 140 degrees Fahrenheit, and fries his internal organs (Freedberg 2).   Ã‚  Ã‚  Ã‚  Ã‚  The passage above describes a typical criminal execution by the electric chair, one of the various methods of capital punishment, otherwise known as the death penalty. The sentence of death has long been an accepted form of justice, yet today, capital punishment has remained a hotly debated issue. Some believe this punishment to be cruel and unusual and therefore violating the United States Constitution, while in reality the death penalty is fair and just punishment for murder and other extremely violent crimes. With these clashing viewpoints, there are also differences in the policies of various states, with some states supporting the death penalty, and others not. This serves as an injustice because murderers convicted in states such as Texas or Florida, which support the death penalty, will truly be brought to justice, while murderers in states such as North Dakota or Wisconsin will not (Staletovich 5-6). It is with this reasoning that the death penalty should undoubtedly be implemented in all fifty United States and the District of Columbia. II.  Ã‚  Ã‚  Ã‚  Ã‚  In the United States today, capital punishment is an integral part of the criminal justice system, and has... ...red of paying for their care. In addition, the cost of executing versus jailing a prisoner for life cannot be measured exclusively in dollars. Capital punishment has moral value for society and emotional value for families of victims- both unquantifiable (Smith 11). VI.  Ã‚  Ã‚  Ã‚  Ã‚  The death penalty, as you can see, should not be viewed as an act of killing people who kill people just to show that killing people is wrong, but as an act of safeguarding our society from potential or previous murderers and delivering justice to those who kill. Works Cited Barry, John. Is the Death Penalty Cruel and Unusual? 4 Dec. 2000 Brown, David L. The Bible’s Teaching on Capital Punishment. 5 Dec. 2000 Freedberg, Sydney. â€Å"Bloody Execution Leads to Stay for 2nd Inmate.† St. Petersburg Times. 9 Jul. 1999, Newsbank. CD-ROM. Smith, Sharon C. Capital Punishment in the United States. 6 Dec. 2000 Staletovich, Jenny. â€Å"The Electric Chair Power Struggle.† Palm Beach Post. 2 Jan. 2000, SIRS Researcher. CD-ROM. Winter 2000.

Style Analysis For See Them Di :: essays research papers

Style Analysis for See them Die, McBain aims to lead the reader into the bleak litter-strewn environment of a crowded American slum with its inherent threat of violence. Two dominating forces, Heat and July, established in the first two words, emerge as double personifications, prostitutes, in the first paragraph, their brazen 'vengeance', strutting insolently, garishly, born to make you suffer. Here the tone is aggressive, and menacing as McBain establishes the control his 'twin bitches' exert. This colourful start, rich in uncompromising nastiness, serves as a spring board for the more oppressive atmosphere neglect creates, and the sordid sense of entrapment which follows. 'The air is tangible' personifies the air, giving it purpose in its drab surroundings, and along with the onomatopoeic 'sticky' and 'clinging', conveys a sense of desolation. McBain then focuses on the visual 'nastiness', spraying sensory feelings throughout the next four lines, 'off-white brilliance', 'light that is dizzying' and 'shimmer of blue', all bring with them feelings of intense light, and a harsh, unnatural environment. The inseparable ideas of 'heat' and 'July' give the piece a secure foundation on which the detail builds. This structural security, reinforced by three other lines also set in isolation, gives McBain's writing an uncompromising edge, thus complementing his bleak tone. It is only 8:40 am…and it its Sunday. Placed almost midway, offers a structural reminder that much more will follow when the people wake up; that in fact we are experiencing the uncomfortable calm before the urban storm. These ideas contrast the 'quiet' of the previous line. After the opening metaphoric paragraph McBain develops details of the unpleasant light and its mixed effect on the scene: glow, off-white, light and dark, sin sits low, faded, shimmer, hint of blue. These impressions, combined with some effective 'tactile' diction, convey a sense of unevenness and reinforce the general air of unpredictability. The third major paragraph takes us into the refuse of human habitation, an extension of the bleakness built up previously. Garbage, neglect and the sordid symptoms of poverty establish clearly that the people in the setting are trapped on all sides by heat, July and where they live. The simple movement of a man's arm, through its stark contrast, reinforces the control of the disgusting street environment. The single line This is the only movement on the street Cuts off any further glimpses of people or action, at this stage, in keeping with the writer's chief purpose.

Growth Strategies in Soft Drinks

Growth Strategies in Soft Drinks A management report from Business Insights The battle for ‘share of throat’ Positioning of new soft drinks launches aimed at children 29% 36% In spite of growing competition in the soft drinks market, many companies, ranging from multinationals to niche specialists, continue to see volume growth well in excess of the market average. Much of their success can be attributed to progressive attitudes to their competitive environment and by exploiting new production, packaging and distribution technologies, they are able to meet consumers' needs more accurately and immediately than ever before. With leading players such as The Coca-Cola Company driving the battle Child as purchaser Parent as purchaser Planned purchase Impulse purchase for share of throat, soft drinks manufacturers of all sizes need to equip themselves with a wide variety of innovative strategic tools if they are to 4% 32% remain competitive. Business Insights’ report, the Growth Strategies in Soft Drinks highlights emerging opportunities in the industry, and examines the ways that companies can best exploit them. From the emerging markets of Asia-Pacific, Eastern Europe and South America, to fast-growth niches in the developed world, this latest study is the definitive guide to innovation, main players, market sizes and growth prospects. â€Å"New manufacturing and marketing techniques are blurring traditional borders between soft drinks categories. With competition becoming increasingly fierce and share of throat thinking coming to the fore, targeting specific consumer needs and consumption occasions is going to become more and more important. The implications for the soft drinks industry could be considerable, particularly for smaller players. Marketing Director European soft drinks manufacturer Structure and scope Share of throat and market drivers: an in-depth investigation of product positioning, distribution, marketing and NPD strategies that are being employed in the pursuit of share of throat. New Age beverages Energy and sports drinks HIGH GROWTH Category growth versus rate of innov ation in the global soft drinks market Key market data: the report contains a data table for each category, listing the 10 fastest-growing country categories around the world. This Dairy drinks s supplemented in the final chapter with market data by category for 7 of the most important country markets in global soft drinks. Bottled water Carbonates Juices LOW GROWTH CONSOLIDATED Squashes & cordials Powdered soft drinks FRAGMENTED Innovation and technology: analysis of over 350 new product launches in the global market, examining their marketing mix and specific consumer appeal, indicating the direction in which soft drinks NPD is likely to develop over the next five years. â€Å"With high volume growth rates and a low level of consolidation, New Age beverages is arguably the most attractive soft drinks category for new ntrants. † Future outlook and survey: a wide-ranging survey of industry executives in Western Europe and North America, focusing on issues of consumer targetin g, fast-growth distribution channels and packaging formats and assessing their projected impact on the future development of the industry. Growth Strategies in Soft Drinks Business Insights Shifting industry dynamics Key bases of the success of energy and sports drinks in the global soft drinks market Performance enhancement Growth Strategies in Soft Drinks provides invaluable insight into the dynamics of the global soft drinks market. It looks at the increase in inter-category competition and the battle for share of throat, as well as trends in new product development and emerging market activity. With a global outlook, it provides you with the information you need to increase profitability, no matter the size of your company. Isotonic drink Sports drinks Lucozade Sport †¢ What are the main ‘share of throat' strategies being used by the leading multinationals? Energy drinks Tonic & functional dairy drinks Yakult Health needs Red Bull Recreation Lipovitan How do these strategies impact on smaller companies? †¢ What are the current and future trends in soft drinks new product development? †¢ Where do the key opportunities lie: in healthy or in indulgent â€Å"Much of the success of energy and sports drinks can be attributed to the ability of a relatively small number of brands to satisfy a relatively large number of specific consumer demands. † positionings? †¢ How large is the child ren's market for soft drinks? What is the potential of the elderly market? Growth Strategies in Soft Drinks Business Insights What are the fastest-growing niche soft drinks markets in the developed world? †¢ Where are the key growth opportunities in emerging markets? Key benefits Forecast development in soft drinks innovation in North America 100% Line extensions based on existing technologies With the competitive environment in the global soft drinks industry becoming increasingly intense, no company can afford to ignore emerging growth potential. Growth Strategies in Soft Drinks enables you to identify a wide range of opportunities in a variety of countries, categories, channels and formats. Composition of NPD (% new products) 80% 60% Line extensions based on new technologies †¢ Understand how the leading players are shaping the competitive environment and how their activities impact on your business. 40% 20% †¢ Learn how NPD trends are evolving and the channels, packaging Completely new products formats and positionings that are likely to be most successful over 0% 1998 2003 the next five years. †¢ Identify fast-growth areas for your products from 46 country markets in 5 continents. North American manufacturers will focus on using new technologies to add extensions to existing lines rather than create new brands. † †¢ Quantify emerging categories, such as energy and sports drinks and New Age beverages and their potential impact in the vital North American and Western European soft drinks markets. Growth Strategies in Soft Drinks Business Insights †¢ Use the findings of the Business Insights survey to understand how the industry predicts th e soft drinks market will develop over the coming five years. Who can benefit from the report? Forecast development in specific consumer group targeting in soft drinks innovation in Europe Not important now but important in 5 years Important now and important in 5 years Children Young adults Families Growth Strategies in Soft Drinks has been designed to provide soft drinks manufacturers and distributors of all sizes with the information they need to thrive in a hostile competitive environment. Company type Soft Drinks Multinationals Strategic Planners Marketing Managers Product Managers v v v v v v v v v v Soft Drinks Niche Specialists v v v v v v v v v v v v Retailers, Wholesalers and Distributors v v v v v v In 5 years Pensioners Not important now and not important in 5 years Now Important now but not important in 5 years Job title Market Research Managers Managing Directors Distribution Managers NPD Managers Export Managers Brand Managers Sales Managers â€Å"In Europe, creating single-serve products aimed at members of specific age groups is likely to become a key marketing issue in the next five years, whereas multi-serves aimed at families will decline in importance. Growth Strategies in Soft Drinks Business Insights Research methodology Business Insights is a series of management reports designed to help you make informed, timely business decisions. Written and compiled by independent experts, the reports evaluate interviews with key industry executives and quantify the issues that will be of 14 12 10 8 6 4 2 0 -2 -4 -6 1993-94 1994-95 1995-96 1996-97 Bottled Water Carbonates Squashes & cordials 997-98 New age beverages Juices Energy & sports drinks Year-on-year category growth dif ferential over soft drinks market average (% volume) % category growth differential over market average greatest strategic sig- nificance in the industry's future. †¢ We conducted a qualitative industry opinion survey of over 500 executives in soft drinks companies across the globe to ascertain their current and future strategies and obtain their opinions and projections on the future of the market. The report provides inter-category and international comparison of growth rates and degrees of consolidation to identify key market entry opportunities. â€Å"Of the traditional categories, only bottled water is outperforming the soft drinks market average growth, having benefited both from the boom in flavoured water sales and the evolution of new bulk and impulse packaging formats. † †¢ It provides analysis of over 350 soft drinks launches on the basis of their competitive positioning and consumer appeal indicating underlying current trends and forecasting future devel opments. Growth Strategies in Soft Drinks Business Insights †¢ The report evaluates the markets for bottled water, carbonates, dairy drinks, energy and sports drinks, juices, New Age beverages, powered soft drinks and squashes and cordials. Table of Contents (abridged) CHAPTER 1 EXECUTIVE SUMMARY Introduction Share of throat Innovations in soft drinks Emerging markets Company profiles – global giants and niche players Survey results and forecasts Market dynamics CHAPTER 2 SHARE OF THROAT Introduction The causes of the expansion of the competitive space The impact of the decrease in volume growth How to gain from the share of throat concept Retail strategies Gaining increased shelf-space Installing more and better equipment in the marketplace Expanding availability into new outlets and channels Consumer strategies Expand consumer base and create a larger body of repeat purchasers Encouraging existing customers to increase their levels of consumption Conclusions CHAPTER 3 INNOVATIONS IN SOFT DRINKS Introduction Product Launch Opportunities The relationship between rate of innovation and growth The relationship between consolidation, innovation and growth Trends in NPD in Soft Drinks Introduction Innovation by category and by geography Innovation by category and by occasion Innovation by category and by target demographic group Innovation by category and by ingredients Conclusions CHAPTER 4 EMERGING MARKETS Introduction Fast Growth Opportunities in the Developing World Indonesia Philippines China New Zealand Hungary Brazil Pakistan CHAPTER 6 SURVEY RESULTS AND FORECASTS Introduction The relationship between product upgrading and true innovation The future of product positioning The future of targeting specific consumer groups The future of soft drinks packaging Summary of key findings CHAPTER 7 MARKET DYNAMICS Introduction Global Soft Drinks Market Data Overview Soft Drinks Market Data Overview: France Germany Italy Japan Spain UK US Portugal Vietnam Poland Emerging Opportunities in the Developed World New Age beverages Energy and sports drinks Bottled water Emerging markets data appendix CHAPTER 5 COMPANY STRATEGIES – GLOBAL GIANTS AND NICHE PLAYERS Introduction The Coca-Cola Company: Coca-Cola Product history Positioning SWOT Analysis Procter & Gamble: Sunny Delight Product history Positioning SWOT Analysis Red Bull GmbH: Red Bull Product history Positioning SWOT Analysis Yakult Honsha: Yakult Product history Positioning SWOT Analysis Conclusions About Business Insights Business Insights appreciate the importance of accurate, up-to-date incisive market and company analysis and our aim therefore is to provide a single, off-the-shelf, objective source of data, analysis and market insight. 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Effects Of Media On Globalization Essay

Media and globalization go hand in hand. Although researchers in both fields may have divergent views on the extent of influence of each on the other, it is evident that the two have a correlation and will always be in tandem. Terhi Rantanen acknowledges that media and globalization are closely interlinked. Whereas most communication scholars focus the role of media in the process of globalization they are opposed to media being relegated to a socio-cultural study. They think media affects all arenas globalization including politics and economics. On the other hand, experts of globalization are in agreement that globalization would be impossible without media and communications As the name suggests, globalization is to make something local go worldwide; to have a reach beyond the borders of one’s locality. Media does extend people beyond their national borders and globalization does affect media. The focus of this paper will be on the effects of globalization on media. It will determine how globalization has changed media in Britain through the: – Modifications in language of media. – Innovation and increased use of new media – Increased and profound focus   on global issues – A closer relationship and shared culture by people from different continents – Increased income and transnational corporations Media in Britain has had to adapt different languages to attract a new international audience. Globalization from a business perspective means leaving one’s country and selling one’s goods and services to another country. Therefore, it follows that one has to adjust to the national language of the people so as to trade. Media is a commercial venture like any other and making profit is the end goal. The audience reach, response and retention have to be massive to realize any benefits, monetary or otherwise. Evidently, the globe is the largest untapped market for British media. To maximise on this new frontier, one has to know and effectively apply the correct vocabulary, intonations and other aspects of language to capture and retain their attention of the prospective audience in a foreign country. The world has 6,912 living languages. It would be impossible to broadcast in all languages but a media institution that broadcasts or prints its information in the major and popular languages of the world has an advantage over a rival entity that only does so in English. Take an example of BBC World Service, the leading international broadcaster that broadcasts in 33 languages including Urdu, Swahili, Chinese, French, Shona, Spanish etc. Why does it do so? It diffuses its message in all these other languages because of globalization. BBC no longer appertains to the British. It is now an intercontinental brand name. Consequently, to boost the audience numbers, the national broadcaster has to present programs which non English speakers can also understand. BBC’s purpose for existence is ‘to enrich people lives with programmes and services that inform, educate and entertain,’ Indeed, if BBC had not started broadcasting 75 years ago in other languages, today it would not be the leading international broadcaster that it claims to be nor would have such universal brand recognition. Globalization has provoked the creation of new production for new media. As the labour costs and other production costs in the West including Britain rise to unprecedented heights, manufacturers of new media apparatus such as computer chips and other components are relocating their business to cheaper assemblage destinations. According to Lievrouw et al. new media is not only the content but also the infrastructure that supports production, distribution and exhibition of this content. They emphasize that institution of satellite broadcasting and telecommunication networks which sustain the seamless content supply, actively supports the globalization of new media. Also these networks encourage the international growth of local, regional and global markets. ‘Communication and new media systems have supported the expansion of business beyond national markets to a system whereby components are developed, manufactured, assembled, and sold far from where corporations (Transnational) exercise control. In short, globalization has encouraged advancement of communications technologies thus improving the quality and quantity of intercontinental information and commerce which has encouraged further globalization. This endless cycle has led to opening of factories in developing countries which benefit from the new income. The British Media has increased the coverage and space of international issues. They are running more in depth programs and writing feature articles on events taking part in other parts of the world. For instance, at the beginning of this year violence broke out in a tiny East Africa country called Kenya that was once a former colony of Britain. During this period Sky Broadcasting Corporation, British Broadcasting Corporation(BBC), the Daily Mail and The Guardian gave us blow by blow accounts of the breaking news. Why did they give so much time to such a story from a far off state? Well, Kenya was of great strategic to Britain. Britons have business interests and some have family members residing there. The world was really compressed because this chaos taking place in Kenya was part of their reality as well. Globalization has affected how Britons and the media understand the world. As the media advances and increases in complexity it is not enough to just listen, watch or read the news. Britons want more than just excerpts. The news, especially international news, are analysed; experts are summoned; explanations and predictions are made. Reuters diffuses political, economic and social news in over 23 languages through its wire services. This information comes complete with historical backgrounds and expert opinion. Globalization has in fact led to Vilanilam writes ‘Reuters main business is not simply transmitting news of daily political events it also supplies the media with news of financial transactions worldwide. . . . In short, the world’s financial transactions and their impact on the immediate and long term interests of its allies are of primary concern to Reuters. ’ Therefore because British media also has an interest in the global information, it has to reinvent itself and broaden its perspective so that it can keep with an audience that has increased consciousness of world around them. Bryn et al describe globalization as a schoolboy who listens in India who eats American cereal, listens to a Canadian pop singer is a schoolboy on a Japanese manufactured MP3 player, wears American Jeans , converses to his parents in Hindi, and goes for English language classes. This phenomenon has indeed has linked between people of different land masses together and in this same way it has helped to propel brand names from western countries to developing countries in the southern and eastern part of the hemisphere. How has it affected media in Britain? The media has played a part in this process and has benefited through transmission of adverts to foreign countries. British Media has extended its programming and publications to the other side of the globe. The Indian boy would get know all this brand names and the MP3 because he saw it in Sky International or BBC Click program. The media in Britain is enhancing the homogeneity of people with different racial, ethnic and political affiliations already began by the process of globalization. Hence, globalization and media have a symbiotic relationship The globalization trend has led to the rise of so called new media in Britain. Bill Jones says that, ‘By 2005, nearly 36 million people or nearly 60% of UK homes, have a PC . . . . ‘ . Globalization has forced Britons to modernize the way they access information. They no longer rely on the old media such as television and radio or newspapers. Nowadays Britons are spending more time at watching news, reading newspapers on the Internet. This is because globalization means that business, politics; society in general has gone global. To keep on top of what the trends, one has to have the fastest media available. The Web contains more information than any source of media. It can be portable and one does not have to be in a fixed place to access the precious information necessary for survival. Apart from the PCs Britons have Ipods to download music from their favourite international artists, MP3 players to watch their favourite UEFA club match. Globalization has brought economic growth to the media industry in terms of the massive annual incomes derived by companies who endeavour to globalize. O’Loughlin et al explain how there are now new entities called ‘transnational’ media corporations which extend beyond Britain. He gives an example of NewsCorp owned by Rupert Murdoch who has multi-million dollar interests in Asia and Britain. These corporations create job opportunities for media practitioners in Britain. This new media market is almost a trillion dollar industry in Britain and it will continue to grow. In conclusion, globalization has changed the media for the better and with time the face of media in Britain will have a different appearance because of influence from globalization. Consequently, globalization and media in Britain are ultimately and inextricable interconnected and symbiotic.